In mid-2012 I was looking for a theme for my master thesis. I wanted something that would envelop all that I had learned up until then. having studied industrial design in Brazil, communication design in Germany and now finishing a master degree in computer graphics & virtual reality in Austria, it was not an easy task. Moreover I wished that I could write my thesis in a practical environment, while fulfilling my academic responsibilities.
Aerodynamics has a hugely complex system built across many countries, which need to communicate as clearly as possible their goals, processes and security measures. It is not an easy task.
Furthermore there are goals set to be reached by 2020 and 2050. Those goals are the future of the company and having a baseline understanding of how they can be achieved is of utmost importance.
Founded in 1970, in four different countries its operational processes are divided among those countries. Airbus is on account of its own nature a multinational company, with four languages and different employees’ cultural backgrounds. It is no wonder that the communication does not transpire as sleek as in other big
corporations that do not display those same characteristics.
To exacerbate the situation even further the involvement of the Aerodynamics department in the aggregated workflow at Airbus is far from linear.
When dealing with high complexity systems it is easy to become caught up in the mechanics of the system, focusing more on how the system works than the goals this system was set-up to help us reach. It was based on understanding and informed analysis that we set out to define not how the system works, but how it was designed and which objectives it should complete.
Airbus has to communicate with all departments those complex goals and processes. But how to do this in a engaging and informative way?
When I started working for Airbus I wanted to leave all the implementation options that I could perform open (exhibition, interaction, print, motion and campaign).
After the research, I came to realize that the best way to inform all the stakeholders would be to make a video explaining all the internal development of the Aerodynamics’ Department.